El-Basha Stores company was established in 1999 by entrepreneur Mahmoud Kamel. Since then, it has successfully grown to become one of the prominent players in the distribution of smart devices such as smartphones, tablets, and smartwatches, in addition to a diverse range of related accessories.
El-Basha Stores distinguishes itself by offering its products through several major online platforms, including Amazon, Noon, and Jumia. It also operates six direct sales outlets in various cities across Egypt, including Cairo, Alexandria, and Upper Egypt.
The mission of El-Basha Stores revolves around delivering the highest possible value to its end customers, achieved by providing high-quality products at competitive prices. The company focuses on effectively meeting customer needs by offering a diverse array of devices and accessories that cater to different preferences and requirements.